बदल तू अपनी सोच | Change the way you think  film is made to sensitize, particularly about the problems that women face when they have to defecate outside. Women generally are not the key decision makers and so if the men understand what they have to go through because of open defecation, there might be more toilets built.

The core message remains same as that of Nirmal Bharat Abhiyan films in which Vidya Balan spreads message of importance of toilets in rural area. However, this films deviates from targeting women and attempts to bring the focus back on men. The film emphasizes that men needs to change their attitude and practice so as to bring changes in the lives of women and that of the family.

The experience of film-making involved pre-production visits to NGO like Safai Vidyalay which works extensively for the cause of sanitation, Villages to meet various community members - families of various castes, and economic class, men and women, government officials, etc. The experience was an educational one in itself for the filmmakers and other team members. Series of consultations were held within team members to zero-down a script as the toilet issue is a complex multi-layers problem. We took help of security staff, who are from uttar Pradesh, to fine-tune the Hindi which is used in the film. Once the script was locked, casting was next important issue.